About us

At National Lottery Casino under Allwyn, we pride ourselves on being built upon the rich history and trust of the UK's national lottery brand, while also embracing a forward-thinking approach to modern technology and entertainment. Our mission is clear: to provide a seamless and engaging experience for our customers by integrating lottery products with a carefully curated selection of instant win and casino-style games.

Our focus remains steadfast on catering exclusively to players physically located within the United Kingdom, where we are licensed and regulated by the UK Gambling Commission. We believe in harnessing the familiarity and reputation associated with established lottery brands such as Lotto, EuroMillions, and Powerball-style games, thereby ensuring a sense of comfort and trust among our audience.

Our brand values place paramount importance on responsible gaming practices, reflected through our comprehensive range of tools designed to help players manage their play. This includes configurable daily/weekly/monthly deposit limits, reality checks, session timers, loss limits, short-term time-outs, and long-term self-exclusion options that temporarily or permanently block access to casino games.

At National Lottery Casino under Allwyn, we aim to strike a perfect balance between preserving the integrity of lottery draws while offering accessible slots and table games in pounds sterling. We are committed to continuous investment in digital upgrades designed not only to enhance player experience but also to fund good causes that positively impact society.

Our brand promise encompasses a steadfast dedication to three core pillars: providing entertainment, ensuring security, and supporting responsible gaming practices. We invite you to join us on this exciting journey as we strive to redefine the boundaries between lottery draws and online casino content within the UK's regulated landscape.